Display Advertising, It's Everywhere you Look Online

Yes this covers billboards to banner ads, heck let’s be honest it’s most likely how you found us!

Display advertising is a kind of online advertising that comes in several forms like banner ads, rich media and more.

It carries a commercial message visually by means of text, logos, animations, videos, photographs, or other graphics. Display advertisers target consumers with exact qualities to raise the ads’ effectiveness.

We may not know who you are but we know your computer. Online advertisers utilize cookies that tracks your computer. That’s why it feels like ads are following you around, because they are!

Cookies have the capability to track whether a user left a page without buying anything and this lets us easily retarget the same person with ads from the site they visited.

As advertising requirements become more sophisticated, display ads can also be modified based on a user’s geography or “geo targeting”.

Simple information, for example a user’s IP address, can designate a customer’s rough location with a restricted degree of accuracy. This evidence can be complemented additionally through the use of a phone’s GPS to give advertisers a huge advantage.

 

Advanced targeting and analytics is the name of the game when it comes to display advertising.