What is e-Commerce?

Electronic commerce (eCommerce) is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet.


Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business. It can be thought of as a more advanced form of mail-order purchasing through a catalog. Almost any product or service can be offered via eCommerce from books and music, information products to financial services and plane tickets.

In Canada, there is over $34 Billion spent on eCommerce yet fewer than 7% of Canadian companies are taking advantage of this. As more and more people are switching their shopping habits from brick and mortar retail to shopping online, it’s more important than ever to take advantage of this trend.