Pay Per Click Advertising

The fastest way to get to the top of Google. Buy it.

How does it work?

PPC is a model of internet marketing where advertisers pay a fee every single time their ad is clicked.


Whenever your ad is clicked, referring a visitor to your website, you pay the search engine a fee which is why it’s called pay per click (PPC).

If your PPC campaign is well-made and running efficiently, that fee will be small, depending on what keywords you are targeting.

Pay per click marketing is an approach of expanding search engine advertising to produce clicks to your website easier and faster than “earning” those clicks organically.

You are essentially bidding on keywords. The more popular the keyword, the more expensive that click is. The order in which an ad will appear on the page is based on two things. The price paid per click and it’s click through rate.

This structure allows winning advertisers to reach potential customers at a cost that is within their budget. It is principally an auction but the click through’s will ultimately lower the PPC fee and rank higher.

Directing PPC marketing through Google AdWords can be extremely valuable. Google receives enormous amounts of traffic and as a result carries these impressions and clicks to your ads.

The most important part is relevance. This is what Google rewards the most. Your ad needs to be relevant to the keywords and your landing page also needs to be an exact match for the user to stick and stay.

PPC is very strategic and if not done properly will end up costing you money.